Good Maketing Makes the Company Looks Smart, Great Marketing Makes the Customer Feels Smart

As marketers, we all love data, but to be honest, most marketers base their success on a social media strategy with less value. What are these vanity metrics? Vanity metrics are Likes, impressions, page views, shares, comments, followers, open rates, traffic, time on site, bounce rate and clicks. They are the most commonly used metrics to measure the effectiveness of marketing campaign activities. What is the problem with these vanity metrics? Vanity metrics are easy to collect in large quantities, and most platforms provide them. It is challenging because they are confusing when measuring a return of investment or commercial value. Some social media campaigns may appear to be succeeding because of vanity metrics. Why do vanity metrics have no meaning? Why is it valueless? Simply because they are manipulated and do not provide us with accurate information about our business or the action of our followers. The vanity metrics may only convey half of the story. Counting traffic is useless...

   In February 2022, a war between Ukraine and Russia broke out. Something many of us didn't imagine and anticipate. After World War 2, leaders worldwide ensured that no other world war would happen. And the battle between Ukraine and Russia gives us fear and anxiety that world war three may occur after 75 years.      But What does Social Media's connections to war? Can Social Media really can start a war?     Social Media today is a powerful tool. A website or an app that we share content and communicate with our loved ones and friends. Since social media has a strong presence in our society, millions of people log in every day. It's free of charge and very accessible. And there are pros and cons to the people who use it.     Now Social Media redefines how we at home experience conflicts as we utilize social media every day, so as terrorists. It is easier access to them to form alliances, recruit and spread propaganda. It also...